Take the GDP figures just
released. Doomsayers were quick to seize on the results as evidence that things are just as bad as they’ve been
saying. “Experts” and analysts have been threatening a “triple-dip” recession
for months – even though some were predicting it before we’d even emerged from
the “double-dip”.
And, of course, those of us in the real business world will
now be cursing those same “experts” for the unwelcome but inevitable
self-fulfilling prophecy. As my Gran used to say: “What you say is what you get.”
At the time I thought she meant don’t call Fred Johnson next
door names because you may end up like that too. Little did I know at the time
that she was so wise and profound, so I say lets spread some positivity – what harm can
it do.
There is no doubt that things have been tougher for the last
five or six years. What’s new? But to
survive we need to adapt, create and innovate. The good news is we’re seeing a
massive increase in new start-ups, and the Government is pumping money into
growth accelerators within the region to support SME’s.
In fact, there is a definite drive towards becoming a more
entrepreneurial nation as a whole, with enterprise being taken seriously in
schools through initiatives such as Young Enterprise programmes run all over the UK. Look at the
numbers for Start-ups s recorded by Start-up Britain.
I don’t doubt that high street retailers have been hit hard and
the public sector is under severe scrutiny. But what have they expected, haven’t they simply been resting on their laurels,
assuming the good old days will be back as we enter another cycle of boom
and bust, with very little desire to move with the trends.
The world has changed dramatically since 2006 and will
continue to change at an equally rapid rate - and businesses everywhere need to
change with it. There’s been a sea
change in consumer habits and expectations thanks to to the rapid onset of
technology and the internet. Buyers have
become savvy and shopping online is outstripping traditional high street
retail.
Here at GSPK Design, it’s not been easy but, through hard
work, creativity and innovation we’ve continued to grow and expect that to
continue, despite what the doomsayers say.
So I say let’s not worry too much about the GDP figures and
get on with running our businesses, and spread some positivity. Triple
dip-recession? Poppycock!
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